I work with Pharma companies to create campaigns for doctor acquisition - personalized, measurable, at scale.
Engaged HCPs are 23% more likely to write prescriptions
By combining cold email outreach with lifecycle email campaigns, marketing can work with sales as a revenue driver. When HCPs interact with email messages, we can prove an increase in the number of prescriptions written.
Custom analytics solutions to work with marketing.
Marketing efforts need to be efficient - and trackable. I work with a team of data engineers and data scientists to create, analyze and explore marketing data at the individual level, from ad clicks to website behavior to email opens.
"Colette helped us understand and grow our acquisition channels by running hundreds of targeting tests to help us find our perfect audience." —Tim Ming, Director of Digital Marketing.
Create long-term email campaigns.
Email marketing is more than just a one-off send. We need to create personalized flows that reinforce messaging over six to twelve months to keep HCPs informed and interested. These flows should change based on the information HCPs have interacted with on your website or through other digital assets.
A/B testing in marketing.
I work to consistently and constantly test marketing campaigns. We will form hypotheses and iterate upon them. For emails, we test a combination of subject lines, design and content for the best performance.
Wondering how I can help?
Let’s meet for an overview and brainstorm solutions for you to increase your HCP engagement.